Gibbon Slacklines
I created three thematic illustrations for Gibbon Slacklines' website to promote special deals for Black Friday, Christmas, and Easter. Additionally, I designed the brand's mascot— a Gibbon monkey—integrated into the illustrations. The designs reflect the brand's energetic and family-oriented values while incorporating its vibrant color palette.
Roles
Tools

Black Friday
Inspired by the iconic Men in Black poster, I featured the Gibbon mascot alongside a second character to promote inclusivity and diversity in representation. The design uses darker tones, in line with the "Black" Friday theme, while incorporating Gibbon's signature neon yellow for contrast and brand consistency.

Christmas
For the Christmas-theme, a warm, family-oriented scene featuring a mother, father, daughter, and the Gibbon mascot decorating a Christmas tree together is depicted. The goal was to convey the idea that Gibbon Slacklines is a wholesome gift for family gatherings. Traditional Christmas colors with softer tones are used to evoke warmth and nostalgia.

Easter
The same family from the Christmas illustration is showcased celebrating Easter for consistent storytelling. Vibrant spring colors are chosen including Gibbon's brand palette, to signify renewal and joy. The Gibbon mascot is given bunny ears to add a playful touch to the festive atmosphere.

Mascot Design
I designed the Gibbon monkey mascot, representing the brand's name and playful spirit. The mascot is featured prominently across all illustrations, interacting with characters in fun and engaging ways.
Additional Illustrations







